This Privacy Policy governs the manner in which Chiswick Auctions collects, uses, maintains and discloses information collected from users (each, a “User”) of this website (“Site”). This privacy policy applies to the Site and all products and services offered by Chiswick Auctions.
Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about how Users connect to our Site, such as the operating system and the Internet service providers used and other similar information.
Web browser cookies
Our Site uses cookies and similar technologies to help it function properly, improve your experience, understand how visitors use the Site and, where applicable, support relevant advertising.
Some cookies are essential for the operation of the Site. With your consent, we may also use optional cookies and similar technologies for analytics, advertising and improving the user experience.
You can manage your cookie preferences at any time through your browser settings or, where available, through the cookie settings on our Site. You can also set your browser to refuse cookies or alert you when cookies are being sent. Please note that some parts of the Site may not function properly if cookies are disabled.
For further information about cookies, please visit www.aboutcookies.org or www.allaboutcookies.org.
How we use collected information
Chiswick Auctions collects and uses Users’ personal information for the following purposes:
What data do we collect from you?
Automatic collection when you telephone bid, call, visit our premises or our website
Your voice will be recorded when you call our client service team, and when you use our telephone bidding service.
Your image may be collected by Chiswick Auctions if you attend our premises. We use CCTV at our salerooms and offices for the protection of our staff, our visitors and the property that we sell. We collect data about your computer when you visit our website, which includes your internet address, your operating system and browser type. We use this information for our internal system administration, to help diagnose problems with our servers, to administer our website and monitor and improve the user experience.
Our main aim in gathering your personal information is to provide you with a customised service and send you information about forthcoming auctions and events happening at Chiswick Auctions in Acton and Fulham Road.
What we do with the data we collect from you
Where permitted by law, we may use your contact details to send you information about forthcoming auctions, valuations, events, services and other updates that may be relevant to you.
If you have signed up to receive newsletters or marketing communications from us, we will use your details to send you the communications you have requested.
You can unsubscribe or update your marketing preferences at any time by clicking the unsubscribe link at the bottom of our emails, or by contacting us directly.
We’ll ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that’s not set out in this Privacy Notice. We’ll also make sure we adequately protect the confidentiality and privacy of your personal data.
We have set out below the types of personal data that we process, the purposes for which we use it and the legal grounds on which we process it.
| Purpose | Examples of personal data
(please note that the list is not exhaustive) |
Legal grounds for processing |
| To provide you with requested services
(for example, bidding, selling, valuations, storage, shipping, loan referral, catalogue subscription, restoration, expertise) |
|
Performance of a contract |
| To evidence our compliance with legal requirements, (for example, knowing our clients and preventing money-laundering, payment of taxation and customs duties, anti-discrimination) |
|
Compliance with a legal obligation |
| To keep you, our staff, and property on our premises secure |
|
Legitimate Interests |
| To provide you with details about upcoming auctions, other events or types of property that interest you, and Chiswick Auctions' wider services |
|
Legitimate Interests (for clients who have previously requested or received services)
Consent (for clients who have not requested or received services but have signed up to receive Chiswick Auctions news online, at an event, by talking to a member of staff) |
| To create and maintain records on art objects to assist with checks on authenticity, provenance and title and prevent fraud, theft or other unlawful activities |
|
Legitimate interests
Public interest |
| To monitor the performance of our website and make your user experience better |
|
Legitimate Interests |
| To monitor your use of our services, train our staff and improve your client or user experience |
|
Legitimate Interests |
How long do we keep your data?
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected or the law requires.
We usually keep any general email correspondence with you for a period of five years, then delete it. We conduct periodic reviews of the personal data we hold online for both email and website and delete data that is no longer needed.
At the end of the retention period – which may be up to 7 years in accordance with HMRC requirements – all personal data associated will either be deleted completely or anonymised. For example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Security
We treat all personal data with the utmost care and take all appropriate steps to protect it.
Note that the internet is not a secure medium and we cannot absolutely guarantee the security of your personal information provided over the internet. However we have put in place various security measures as set out below:
Our website and associated databases are secured by ‘https’ technology and protected by certified firewalls in order to protect your personal information from access by unauthorised persons and against unlawful processing. Our website uses the latest technology with full backups. Access to your personal data is password protected. All outgoing and incoming email is scanned for viruses. Our system is regularly monitored for possible vulnerabilities and attacks.
If you are paying for lots bought via our website, your personal information is stored by SagePay. We are not privy to your payment card information when you pay an invoice in this way. All online payments are handled via our secure server and payment service providers, SagePay. SagePay is fully approved as a Level 1 compliant provider under the Payment Card Industry Data Security Standard (PCI DSS). This is the highest level of compliance.
Your rights
You can unsubscribe from our marketing communications or update your marketing preferences at any time by clicking the unsubscribe link at the bottom of our emails, or by contacting us directly.
You have rights in relation to your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These may include the right to:
request access to the personal information we hold about you;
ask us to correct inaccurate or incomplete personal information;
ask us to delete your personal information in certain circumstances;
ask us to restrict how we use your personal information;
object to our use of your personal information in certain circumstances, including for direct marketing;
request that we transfer your personal information to you or another organisation, where applicable; and
withdraw your consent at any time, where we rely on consent to process your personal information.
If you wish to exercise any of these rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters, if you are concerned about the way we handle your personal information.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sharing your personal information
We do not sell, trade or rent your personal information.
Where necessary for our ordinary business purposes, we may share your personal information with trusted third parties who help us provide our services. This may include payment providers, bidding platform providers, shipping and storage providers, identity verification and anti-money-laundering providers, IT and website providers, email marketing platforms, professional advisers, insurers, regulators, law enforcement bodies and other parties where required by law.
We may also share aggregated or anonymised information that does not directly identify you.
Third party websites
Users may find content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
Changes to this Privacy Policy
Chiswick Auctions has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us:
Chiswick Auctions
Barley Mow Centre,
Chiswick
W4 4PH
020 8992 4442
This page was last updated on 6 July 2026