Job Title: Content Manager 

Job Title: Content Manager

Reports to: Head of Marketing

Responsible for: None

Purpose of job: To create and commission content and copy for all online and offline platforms / external communications in order to grow the brand, deepen and extend the vendor and buyer client base, and meet strategic priorities

Main contacts: Internal: all specialist departments; other business functions especially photography

External: all audiences including clients (buyers and sellers), dealers, other auction houses, print and online media, PR agencies

Contract type: Permanent

Hours: Full-time

Location: Based at Chiswick HQ but with visits to Chiswick South Kensington as required

 

Context

 

Chiswick Auctions is a privately owned, well-established London auction house which is fast becoming a major player in the international art market. With 20 specialist departments, regular dedicated and themed sales are held across a breadth of specialisms. In addition, monthly Interiors, Homes and Antiques sales contribute to a busy calendar of 100 auctions per year that cater for all levels of the market.

The main headquarters is based in Chiswick, with a showroom in South Kensington (CSK), and with regular valuation events held in the UK, when conditions allow. Chiswick Auctions employs around 62 staff.

The Marketing and Communications function works across the entire business, playing a crucial role as brand champion, developing engaging and creative content and advertising for specialist departments and the business as a whole, and understanding the needs and aspirations of our different client audiences, both vendors and buyers. The current team of 3 – the Head of Marketing, Senior Graphic Designer and Marketing Executive - is being restructured and expanded to 5: a Junior Graphic Designer and a Content Manager (this position) will add crucial capacity to enable us to leverage the full range of digital and print technologies and opportunities available to an auction house with a growing international reach.

 

This is an exciting new role for someone who is passionate about discovering and eliciting stories from an ever-changing flow of works of art and the specialists who attract them to the house. You will thrive on creating and commissioning content, and honing copy for both online and offline platforms, be it the website, press, Instagram or promotional material. You’ll help differentiate Chiswick Auctions as an auction house, deepen and extend our engagement with buyers and sellers, and help share our passion for objects and works of art with the wider world.

Areas of Responsibility

Responsibilities include but are not limited to the following:

Responsibilities

  • Plan, write and edit marketing content and copy, and external communications that clearly conveys the value of the Chiswick Auctions brand, tells a story about who we are and creates differentiation in the marketplace

 

  • Copywriting and proofreading with meticulous attention to detail and ensuring the highest levels of accuracy across all marketing and communications activity

 

  • Develop and implement a content strategy including a content calendar which will elevate our brand and help drive business growth and customer engagement

 

  • Lead on the creation of marketing communications material both online and offline

 

  • Create eye catching, compelling content around specialist topics that positions Chiswick Auctions as thought leaders, and which can be used across all communication channels including the website, social and email

 

  • Develop our social presence: increase followers and engagement levels, and build relationships with industry partners and influencers through content

 

  • Work with the Head of Marketing to support influencer marketing; develop relationships with industry publications; create editorial and advertorial pieces for publishing

 

  • Optimise content according to SEO

 

  • Prepare pre and post sale communications which can be used for inbound marketing and press activity

 

  • Edit and provide support on copy produced by the Marketing Executive for online newsletters, promotional emails and social posts

 

  • Support the Head of Marketing and Leadership Team to improve overall levels of communication, awareness and employee engagement with our brand

 

  • Work closely with creative design team to ensure brand consistency and visual identity across all forms of content and communication produced

 

  • Review insights and reports provided by the Marketing Executive to develop our marketing channels and activate new ideas

General

 

  • Ensure compliance with all internal policies and procedures and any relevant external bodies or processes

 

  • Participate in organization-wide meetings, activities, and processes, and develop internal contacts, networks and interactions as appropriate

 

  • Carry out other duties as required by the Executive Directors and Managing Director

 

 

Person Specification

Essential skills / experience

  • Educated to degree level in English, Creative Writing or Journalism or professional qualification in Marketing or Communications or similar (CIM, CIPR)

 

  • 3+ years previous experience in copy writing or a content creation role

 

  • Ability to produce credible, concise and engaging copy

 

  • Ability to translate specialist information into digestible content for various audiences, combined with a commercial sense of marketing and promoting value

 

  • Excellent copywriting and proofreading skills; high level of accuracy and a keen eye for detail

 

  • Experience of successfully developing and managing organic social media campaigns
  • First class people skills, with an ability to develop and manage relationships with a range of stakeholders

 

  • Excellent verbal communication and interpersonal skills, including first class spoken English

 

  • Experience working on projects of all sizes, long- and short-term; demonstrated ability to prioritise a variety of concurrent projects and to work to tight deadlines

 

  • Excellent knowledge of the Microsoft 365 Suite (Word, Excel, PowerPoint, SharePoint, Outlook etc)

 

  • Ability to learn Chiswick Auctions’ systems, with excellent IT proficiency

 

  • Ability to thrive within a fast-paced team environment

 

Desirable knowledge, skills and experience

 

  • Experience working in journalism or an arts-related field