‘Badrutt’s Kulm Hotel, St. Moritz' poster, circa 1920
Conservation linen mounted and unframed
Stamped to the bottom 'Wolfsberg-Druck Zurich'
126cm high x 90cm wide

Notes
Legend has it that the hotel, opened by the pioneering hotelier Johannes Badrutt in 1856, was the first hotel in the region to promote winter tourism to overseas travellers, the result of a bet between Badrutt and four English guests in 1864. Badrutt promised that if they returned to the hotel in the Winter and did not completely enjoy themselves, they would not pay for their stay. The tourists duly returned in December and did not leave until the following Easter. Badrutt won the bet and winter tourism in St. Moritz began.